Brown is the word, this festive season. Pinterest, Apartment Therapy, and even Martha Stewart have spot on the trend on the potential of using brown parcel paper as a gift wrap. Gone are the days of excess. Post occupy movement is leaving us with the guilt that any expression of excess is ugly and embarassing. It is not difficult to comprehend why brown paper is the perfect gift wrap for the season. However, with a trick or two, your brown paper gift wrap might actually be a work of art that may win and warm the heart of the recipient! The above images shows the various tips on how to personalize your brown paper gift wrap. Images are sourced from Pinterest, Apartment Therapy, and Martha Stewart.