Sante’s Record Stores Tour


Sante at the courtyard of a vinyl record store in Varese

Sante at the courtyard of a vinyl record store in Varese

Whilst on a short weekend trip to Varese, a little town up north of Milan, we stumbled upon Sante’s presentation of his newly written song. Sante is an independent singer-song writer and is moving from record stores to record stores on his own, singing tracks from his new album. This performer is social media savvy as well. Rather than using the opportunity to sell his albums, Sante also request his audience to give a token for his performance in the form of a ‘Like’ on his fan page. In addition to that, audience are encouraged to download one of his track for free via his website. It won’t be long when more independent singers may head down the road tour using the social media platform as as a marketing tool rather than as the sole portal for exposure.

You may find out where Sante will head to next via his website Santesubito.com  

Image source: Sante’s Facebook Fanpage

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: