Why Don’t We Do Right?


72 Smalldive at Blue Print 2010

In this hectic world we live in, moving forward without stopping is often taken as a sign of progress and having done right. Doing right, however, is an arduous process: it needs emotional investment, chance encounters, admission to errors, and occasional U-turns. Each season, rather than clamouring over what it takes to create the “IT” accessory or perplexing over the colours and styles in trend, we at 72 Smalldive prefer to ponder on how we may do right by reflecting, rediscovering, revaluing, and re-luxuriating the simple pleasures and aspirations of humanity that form the very soul of each and every of our collection. We invite you to find out what it means, to us, “to do right”.


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